SARAY BISKUVI GOES ITS TARGETS OF 2023 WITH INNOVATION

 

Saray Bisküvi, which brings together children and adults with happiness and popular tastes for 35 years in the categories of Bisküvi, wafers, chocolate, cakes, crackers and confectionary, aims to become a world company by aiming for the sky with Turquality program. Saray Bisküvi has been working with the vision of being a trustworthy world company by giving particular importance to being strong, dynamic and innovative.

 

June 2016

Saray Bisküvi that has been continuing its activities as one of the Saray Holding companies, was founded in 1961. With the trademark registered in 1981, Saray's taste story continues today with a product range exceeding 400, which suits the palatal delight of the consumers.

Saray Bisküvi, which focuses its main objectives on human, innovation, sustainable growth, brand and supply chain fields is one of the biggest companies in Turkey producing branded products in the sector.

Being one of the most established institutions of our country and having begun to export in 1987 for the first time, Saray now carries its snacks to more than 110 countries. Saray Bisküvi, which has also grown export targets in Europe with strategic agreements recently signed, became one of the few companies accepted to the Turquality program in 2015. In the forthcoming period, Saray Bisküvi plans to take an even more active role in domestic and international markets by strengthening its existing brand and its corporate infrastructure.

Ramazan Sumer, General Manager of Saray Bisküvi, explains that they have started to increase their activities abroad with the power they have received from Turquality, and they have entered new markets. Also, he states that ""We aim to make our brand known in more countries with our vision of becoming a reliable global company by keeping the front plan to be strong, dynamic and innovative and to bring our products to consumers in new and different geographies. In this sense, it is obvious that Turquality, the world's first and only state-sponsored brand development program, adds power to our brand. We have been working hard to fulfill the duty of our share for Turkey's export target of $ 500 billion in 2023. We have been introducing innovative products that we produce in our domestic and foreign factories, which are among the most modern and high-capacity facilities in the world, where the latest technologies of the world are used in the countries of the region and in Europe. We have been constantly researching new markets abroad with the work we have done so far and with our vision of Turquality, we have been carrying out horizontal and vertical growths wherever we are.

Underlining that they have aimed to be a well-known and favourite brand around the world, Sumer said: ""We have an increasingly important brand value. We have been a ""well-known brand"" in Turkey for many years. We also have trademark registration in more than 100 countries. We export our branded products to these countries by marketing and investing in brands. With the support of Turquality, we have a bigger target for new markets,and we have been working to become a strong global brand by becoming widespread in more and more countries. Today we are the market leader with our unique products in many countries of the world.

This result is due to the fact that we are one of the rare companies that have been investing in brands in these countries for years. 
We take our sustainable growth and business model as our basis with our innovative production. Each year we develop ourselves in different fields and strengthen our brand. We have always kept R-D work among the indispensable ones, and we have always invested in good and new. This year we will continue to grow by investing in brands, products, facilities and human resources. Our biggest goal is to be a world company